Manufacturers of golf equipment often advertise on television broadcasts of golf tournaments; however, manufacturers of football equipment rarely advertise on television broadcasts of football games. Explain why the advertising strategies of these two businesses differ.
Manufacturers of golf equipment often advertise on television broadcasts of golf tournaments; however, manufacturers of football equipment rarely advertise on television broadcasts of football games. Explain why the advertising strategies of these two businesses differ.
There is lot of difference between golf and football games, compare to golf there is huge demand and following for football internationally there are huge fans and followers and the game reach each and every corner of the world. Because of number of tournaments that are internationally telecasted in the national media is one of the reason for reaching the game to all football lovers. Whereas golf is a professional’s game only few people are played and most of the people are not aware of the game, we can say it’s a rich man game. Let’s discuss the game manufacturers and advertisement strategies for the games and differences.
FOOTBALL:
Football is one of the most favourite game and most important game of the world. Where millions of people follow and players throughout the world. There is huge following of people all over the world that made football a famous game. As the game already reach each and every corner of the world there is no need of extra advertisements and broad casts.
There are number of tournaments that are played internationally which made the game more popular and well known to each and every corner of the world that is the biggest achievement for the manufactures. The game is projected in a different way as most of the people are attracted and excited to watch.
The manufacturers need not to go for any extra advertisements as it was already more advertised through the game. They spend less for advertisements and more in investing on tournaments which will have more impact.
The tournaments that are conducted internationally which are more exited and evoking game. The crowd in the stadiums and the revenue generates with the game is not expected. This is considered as one of the most revenue generates games in the world.
The manufactures instead of spending money on advertisements conducts trainings and tournament’s with the partners to spread the game and made popular to every corner of the world. There are free coaching’s and equipment’s are provided with the help of manufacturing companies to spread the popularity of the game.
There is no need of broadcasting the game, because most of the sponsors are available for the game. Major companies are investing in the sport to increase their brand vale with the game.
GOLF:
Golf is an honourable game very few people are played where referees are not required and very few people are aware of the game.
Most of the people are not show interest as it’s not that much excited only the player will be interested on the game.
Basically very few people are having knowledge on the game and mostly played by the honourable people and very few people are love to watch the game.
There are less investments and sponsors for the game is also one of the reason to advertise and broadcast the manufactures about the products.
Internationally it’s played but the crowd that loves to watch this game is very less.
There are no campaigns and major tournaments and it’s a boring game for the people who love to watch the game and there are no major stadiums available only golf course. Where it’s not possible to watch the game by sitting at a place and the game itself played in a different way where it will take time to understand what exactly the game about.
The manufactures needs to concentrate more on providing knowledge on the game and expand its availability to all game lovers through which the game can be made popular.